In 1904, members of the Wisconsin Retail Hardware Association gave us our start when they formed their own mutual insurance company. We’ve grown far beyond Wisconsin and the hardware industry in the years since. But we’ve always retained our core values as a mutual company.
We’ve never forgotten our Midwest roots, either. Our true strength comes from our dedication to personalized care—something we’ve provided since our inception. We grew by leveraging knowledge in one market to branch out into similar industries.
We work hard to understand our customers’ businesses—and their industries inside and out—and we work hard to get to know each individual policyholder well. Our current mix of customers is a testament to our broad knowledge. And we put that knowledge into practical use to serve you better.
Today, Sentry Insurance is one of the largest and strongest mutual insurance companies in the nation. We hold this position largely in part to our dedicated associates. More than 4,000 strong, our associates bring together diverse backgrounds, experiences, and skill sets to make Sentry who we are.
In our 113 years in business, we’re known for our high retention rate, long-time customers, and community support. It’s who we’ve been. It’s who we are. And who we will be.