Brands of Sentry

Sentry Insurance

In 1904, members of the Wisconsin Retail Hardware Association gave us our start when they formed their own mutual insurance company. We’ve grown far beyond Wisconsin and the hardware industry in the years since. But we’ve always retained our core values as a mutual company.

We’ve never forgotten our Midwest roots, either. Our true strength comes from our dedication to personalized care—something we’ve provided since our inception. We grew by leveraging knowledge in one market to branch out into similar industries.

We work hard to understand our customers’ businesses—and their industries—inside and out, and we work hard to build long-term relationships. Our current mix of customers is a testament to our broad knowledge. And we put that knowledge into practical use to serve our customers better, offering services to minimize risks in the workplace and providing assistance when something unfortunate happens.

Today, we’re part one of the largest and most financially secure mutual insurance groups in the U.S. We hold this position largely in part to our dedicated associates. Our 5,000 associates bring together their diverse backgrounds, experiences, and skill sets to make Sentry the strong company we are today.

We’re known for our high retention rate, community support, and personal and professional growth opportunities. Learn more about us—and what we can offer you.