Careers
Brands of Sentry
Get to know the brands of Sentry
We know the industries we serve inside and out—and that’s been the key to our success. We stick to what we know, offering products and services that align with our knowledge and experience. Our diverse customer base is a testament to that experience. Learn more about our brands and the different types of customers we proudly serve every day.
Sentry Insurance®
In 1904, members of the Wisconsin Retail Hardware Association gave us our start when they formed their own mutual insurance company. Headquartered in Stevens Point, Wisconsin, we’ve expanded far outside the state and the hardware industry in the years since, becoming one of the largest and strongest mutual insurance groups in the U.S.
We provide business insurance to a range of industries across the country—from trucking and manufacturing to dealerships and construction companies. We’re known for our high customer retention rate, community involvement, and financial strength.
The General®
The General joined the Sentry family in 2025, integrating into our Personal Lines business unit. Based in Nashville, Tennessee, The General is a leading provider of nonstandard auto insurance in the U.S., offering coverage to individuals with less-than-perfect driving records, lapses in coverage, or other risk factors. The General offers low down payments, flexible payment plans, and quality claims service.
Dairyland®
Dairyland, our other Personal Lines business area, offers nonstandard auto, motorcycle, and off-road vehicle insurance coverage.
Since 1953, we’ve offered nonstandard auto coverage characterized by competitive rates, flexible payment plans, customizable options, and outstanding customer service. We’ve also earned long-term success—more than 60 years—insuring motorcycles. More recently, we’ve offered insurance for off-road vehicles such as dirt bikes, snowmobiles, ATVs, and UTVs.
Hortica®
Hortica came under the Sentry umbrella in 2015 through our affiliation with Florists’ Mutual. Founded in 1887, Hortica is the only U.S. insurance brand solely dedicated to greenhouse growers, plant nurseries, garden centers, interior plantscapers, retail florists, wholesale floral distributors, sod farms, and landscape and lawn care professionals. Our Hortica office is based in Edwardsville, Illinois, located in the St. Louis metropolitan area.
SentryWorld®
SentryWorld is a tribute to our roots in the community of Stevens Point, and the pride we feel for the area. It’s also a destination venue for guests from across the country.
The focal point of the SentryWorld campus is our 18-hole championship golf course, which hosted the 2023 U.S. Senior Open. It also features a luxury boutique hotel, three restaurants that range from casual to elegant dining, as well as a Fieldhouse for recreational activities, and event spaces for weddings and corporate retreats. It’s a resort experience where guests can stay, play, and dine, all in one location.
